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Ingram Experience
Web Design, Branding, Website Content Writing, WordPress Development
Digital Solutions for the Hospitality and Travel Industry
Elevate the guest experience. Improve your brand image. Reduce third-party fees.
The Growing Opportunity in Hospitality
Travel demand has increased, and guests expect fast, mobile-friendly experiences. Skift reports 85% of travelers prioritize digital convenience. Many properties still rely on third-party booking sites (OTAs), which can add commission costs and limit access to guest data. We build and connect the systems behind your website, including PMS data, booking engines, and loyalty tools, so guests can book directly and your team can manage reservations with fewer gaps.
Trusted by Leading Hospitality Brands
We work with boutique hotels, resorts, and tour operators on websites, booking systems, and marketing that support direct revenue.
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Commodore Perry Estate
Read moreWeb Design, Branding, Website Content Writing, WordPress Development
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Allan Woods Flowers
Read moreDigital Marketing, Web Design, eCommerce Development, Information Architecture, SEO, UI/UX Design, Website Content Writing
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First Class Hotel
Read more, Branding, Website Content Writing, WordPress Development
Ready to Increase Direct Bookings?
Build a website and booking flow that guests can use without third-party booking sites (OTAs).
The Challenges Hoteliers & Operators Face
Paying 15-25% in commissions to third-party booking sites (Expedia, Booking.com)
Meeting ADA accessibility needs in booking flows
Disconnected tools across PMS, CRM, and marketing systems
Managing seasonality and low mid-week occupancy
Delivering relevant guest experiences at scale
Direct bookings support long-term profitability and stronger guest ownership. We organize your website, booking flow, and supporting systems so the experience is consistent.
Hospitality Websites and Booking Systems
We design hospitality websites and connect them to booking engines so guests can find information, choose a room, and complete a reservation without confusion.
Hotel Web Design
Clear room pages, amenities, location details, and on-site experiences. Built to support direct reservations and common platforms such as SynXis.Booking Engine (IBE)
A direct booking flow that stays on your site. We improve page speed, clarity, and steps so more guests complete reservations.Resort Marketing
Campaigns that match how people shop for stays. We manage seasonal visibility and Google Hotel Ads to support demand during slower periods.
Lifestyle Photo & Video
Photo and video that show the property accurately. Used across room pages, landing pages, and social to support premium positioning and higher ADR.
See How We Can Help You Scale
We support hospitality teams with websites, booking systems, and marketing that are easier to manage and easier for guests to use. Talk with our team about improving direct bookings and overall revenue per available room (RevPAR).
On Average, Our Hospitality and Travel Clients See:
A 15–20% Increase in Average Daily Rate (ADR)
Built for the Travel Ecosystem
We build for the full guest journey, from discovery to booking to arrival. The work is designed to support direct revenue and better operations.
Boutique Hotels
Websites for independent hotels that need clear room content, strong imagery, and local context. Built to reflect the property and support direct reservations.
Luxury Resorts
Resort sites often require rich visuals, multiple room types, and detailed amenity pages. We design layouts that present this content clearly and consistently.
Tour Operators
Booking flows for multi-day experiences can be complex. We build itinerary pages, availability views, and checkout steps that reduce manual coordination.
Destination Marketing
Destination portals that organize places to stay, things to do, and seasonal content. Often includes maps, guides, and content hubs for long-term search visibility.
Short-Term Rentals
Direct booking sites for rental managers with calendars, listings, and payment flows. Built to reduce platform fees and support brand ownership over time.
Restaurant Groups
Restaurant websites with online reservations and strong menu presentation. Integrations can include OpenTable or Resy, plus event and private dining inquiry flows.
Why Clients Trust Us
Feedback from teams who needed clearer booking experiences and better control of their websites.
"Direct bookings are up 40%. We now depend less on third-party booking sites and pay fewer commission fees."
"The new resort video is strong and accurate. It matches the property and helped support higher ADR."
"Design In DC matched our brand well. The site feels polished and consistent across every page."
"Our tour bookings are now handled through a structured flow. We reduced manual follow-ups and confirmed more paid guests."
Design In DC Recognition
Recognition for award-winning digital work across strategy, design, and execution.
Trusted by ambitious teams in hospitality and other highly competitive industries.
Award-Winning Web Design
cssdesignawards.com
Web Excellence Award Winner
we-awards.com
Top Washington, D.C.
Web Design Company
clutch.co
Marketing Support for Hospitality Brands
Visibility matters for direct bookings. We help properties improve search presence, manage metasearch, and run campaigns that match how guests choose where to stay.
Sales Automation & Support
Capture group and event inquiries with forms that speed up follow-up.
SEO
Build service and location pages to win hotels in city search demand.
Paid Ad Campaigns
Run Hotel Ads and booking integrations to compete where guests compare rates.
Social Media Management
Publish lifestyle content and short-form video that fits the property.
Email Marketing
Automate pre-arrival, upsells, review requests, and repeat-stay offers.
Rank Higher for Hospitality and Travel Searches in Washington DC
When travelers search for hotels, resorts, and experiences in DC, your property should show up prominently.
We improve technical SEO, location-driven content, and on-page performance to increase direct bookings over time.
Hospitality Web Design Questions
Common questions from General Managers, Revenue Managers, and Owners.
How do we reduce commissions from third-party booking sites (Expedia, Booking.com)?
You reduce OTA commissions by making your direct booking channel the most reliable and attractive option for guests.
That starts with a booking experience that answers real questions and removes friction. Room details should be clear and specific. Photography should match the on property experience. Rates must be easy to compare, and checkout should require as few steps as possible. Direct booking incentives such as a Best Rate Guarantee or member benefits reinforce the value of reserving through your site.
Search engine optimization and Google Hotel Ads help your official rate appear next to third party listings in Google Travel results. When guests see competitive pricing and stronger policies, they choose the direct channel more often.
The objective is to improve your booking mix. OTAs remain part of distribution, but more reservations should come through your website where margins and guest data stay in your control.
Do you integrate with our PMS (Opera, Cloudbeds)?
Yes. We integrate with major property management systems including but not limited to Opera and Cloudbeds, along with channel managers such as SiteMinder.
These integrations support live inventory updates and real time rate synchronization across distribution channels. Accurate data flow reduces the risk of overbooking and keeps pricing consistent between your website and external platforms.
Connecting your PMS directly to the booking engine improves operational efficiency and reduces manual intervention from staff. If you use a regional or custom PMS, we evaluate compatibility and outline integration requirements during the discovery phase.
Is the website ADA compliant?
We design and build hotel websites to meet WCAG 2.1 AA accessibility standards.
Your site is structured to support screen readers, keyboard navigation, appropriate contrast ratios, and accessible booking flows. Accessibility is critical for hospitality websites because reservation systems must function for guests with varying needs.
Building to established standards reduces legal exposure and broadens usability. Periodic accessibility audits help maintain compliance as content, images, and booking features are updated.
Can you integrate our loyalty program?
Yes. We integrate loyalty functionality directly into the website and booking experience.
This can include secure member logins, points tracking dashboards, reward redemption features, and access to member rates or exclusive offers. Loyalty integration encourages repeat bookings and shifts revenue away from third party channels.
The system is configured to reflect your brand and pricing strategy so the loyalty experience feels connected to the primary booking flow rather than operating as a separate tool.
How do you handle weddings and group RFPs?
We build dedicated weddings, events, and group booking pages focused on qualified lead capture.
Each page presents structured package details, venue capacity information, curated galleries, testimonials, and detailed request forms. Forms collect practical data such as preferred dates, estimated guest count, budget range, and room block requirements.
Providing complete information at submission allows your sales team to respond quickly with accurate proposals. The website becomes a structured lead intake system for high value group revenue.
What about Google Hotel Ads?
We connect your booking engine to Google Hotel Ads so your direct rates appear alongside OTA listings in hotel search results.
This placement allows travelers to compare prices within Google Travel and see your official website rate next to third party options. Visibility at this stage influences booking decisions before guests enter an OTA checkout flow.
Tracking and reporting can be configured to measure cost per acquisition and return on ad spend. Performance data then informs bid strategy and budget allocation for stronger direct booking growth.