CBA is a member-driven trade association representing the nation's retail banking industry, advocating for sound policies that enhance consumer financial services.
CBA’s website redesign focused on organizing complex content with clear hierarchy and streamlined navigation. We overhauled the homepage to prioritize storytelling and user journey, upgraded search with elastic filtering, and migrated thousands of documents from Drupal to WordPress using a seamless automated workflow—improving performance and long-term maintainability.
Web Design
Drupal
UI/UX Design
Website Content Writing
Website Maintenance & Hosting
WordPress Development
Consumer Bankers Association had a deep, content-heavy site on an aging Drupal platform, with thousands of documents and a structure that made it hard for members and policymakers to find what they needed. The homepage did little to tell CBA’s story or guide visitors, navigation was dense, and search struggled to surface the right policy and industry resources across a large library.
A sample of key screens from the redesign, including the story-driven homepage, reorganized policy and resource sections, and the upgraded search experience. The focus was a clear content hierarchy, intuitive navigation, and a system built to manage a large, growing library with ease.
We began by mapping CBA's extensive content and rebuilding the information architecture so visitors could move easily between advocacy, policy, news, and member resources. From there we redesigned the homepage around storytelling and a clear user journey, upgraded search with elastic filtering, and built an automated pipeline to migrate thousands of documents from Drupal to WordPress. The work was carried out with consistent team ownership and close communication, on a platform built for performance and low-friction maintenance.
The finished site gives CBA a clearer, faster, more maintainable home for its advocacy and member resources. With a story-driven homepage, reorganized content, stronger search, and a modern WordPress foundation, members and policymakers find what they need with less friction, and CBA's team can keep a large content library current with ease.
