Leading Authorities is a speakers bureau and event agency that connects organizations with keynote speakers, celebrities, and subject-matter experts for impactful experiences.
We conducted a full UI/UX and CRO audit for Leading Authorities, resulting in improved usability and conversion rates. The refreshed site makes it easier to discover speakers and event solutions with a focus on performance, engagement, and scalability.
Site Maintenance
Web Design
Design Audits
Drupal
UI/UX Design
Leading Authorities is a speakers bureau and event agency connecting organizations with keynote speakers, celebrities, and subject-matter experts. Its existing site made it harder than it should have been for visitors to discover the right speaker and event solutions, which limited conversions. The firm needed a clear read on where usability and conversion were breaking down, and a refreshed experience that could scale with a large roster while keeping discovery fast and engaging.
A sample of key screens from the refresh, including speaker discovery, curated speaker lists, and in-depth profiles. The focus was on intuitive navigation by topic, type, or location, using speaker videos and event highlights to keep the experience engaging and conversion-ready.
We began with a full UI/UX and CRO audit to understand how visitors moved through the site and where discovery and conversion stalled. Those findings guided a refreshed design with intuitive navigation, letting users find speakers and event solutions by topic, type, or location. We built for performance, engagement, and a scalable architecture on Drupal, using speaker videos and event highlights to bring profiles to life, and we support the site with ongoing maintenance so it keeps pace with the firm's roster and events.
The finished refresh gives Leading Authorities a modern, user-focused site where visitors can discover the right speakers and event solutions quickly. Grounded in a UI/UX and CRO audit and built to scale, the experience improves usability and supports both in-person and virtual events, with ongoing maintenance keeping it engaging and reliable.
