Meyer Made is a global manufacturer of advanced dry bulk material handling equipment, including pneumatic conveying systems, dust collection units, insulation blowers, and air duct cleaning solutions.
Design In DC led a comprehensive branding overhaul for Meyer Made, establishing a parent brand and two sub-brands: Meyer Pro and Meyer Industrial. We refreshed all visual identity elements, built three distinct yet connected websites, and implemented a centralized CMS that allows each brand to manage content independently.
Branding
Web Design
Brand Guidelines
eCommerce Development
Logo Design
Rebranding Services
Website Maintenance & Hosting
WooCommerce
WordPress Development
Meyer Made was growing into a family of products and needed its brand and digital presence to reflect that. The company wanted a clear parent brand with distinct sub-brands for its professional and industrial lines, a refreshed visual identity, and websites that could each stand on their own while staying connected, all managed without juggling separate, disconnected systems.
A sample of key screens across the Meyer Made, Meyer Pro, and Meyer Industrial sites, including homepage storytelling, product presentation, and the refreshed brand system. The focus was a cohesive identity, clear navigation, and strong visual storytelling that carries across all three brands.
We started with the brand, defining Meyer Made as the parent and building two connected sub-brands, then refreshing the full visual identity so the family felt cohesive. From there we designed and built three distinct yet connected websites and implemented a centralized CMS so each brand could manage its own content independently. The work combined branding, web design, and development under consistent team ownership, on a foundation built for each line to grow on its own.
The finished work gives Meyer Made a clear parent brand, two distinct sub-brands, and three connected websites that share one refreshed identity. With a centralized CMS behind them, each brand can present its products with confidence and manage its own content independently, on a foundation built to grow with the business.
