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Consumer Bankers Association

The Voice of the Retail Banking Industry
About the Company
The Consumer Bankers Association partners with the nation's leading retail banks to prepare the next generation of diverse bankers to lead the industry. The Consumer Bankers Association (CBA) is the only member-driven trade association focused exclusively on retail banking. Their Corporate Members include the nation's largest retail banks, with 85% holding over $10 billion in assets. Their Associate Members represent the premier providers of goods and services to banks. As a result, retail banks are better-equipped to finance the dreams of consumers and small businesses.
What we did
  • Web Design
  • Web Development
  • UX/UI Design
  • Advanced Search
  • Database Integration
  • Custom Animation
  • Custom Icons
About the project
View Website

One of the major goals of the new website was to get rid of organizational clutter and streamline the user experience. There is a lot of content to be shown on the website, so we created a logical hierarchy to this, and streamlined the navigation in the process. CBA wanted to design and build a modern website that worked well for their membership, policymakers, the media, and staff alike.

Storytelling and dissemination of key information were the priority when designing the homepage. We also upgraded the search functionality so it could be “elastic”, where sorting documents by relevance, dates, and titles would be easy. We also integrated their webinars into the website and their existing database.

CBA places a lot of importance on their educational resources, events, and other opportunities for their membership. As a result, we put a lot of effort into designing the News & Resources page to be highly navigable, with easy filtering, sorting, and searching. The website also needed to be designed to accommodate different users, and have a universal appeal while still having a very distinct look. The CBA has a trusted brand so that also needed to be integrated into the look and feel of the website.

CBA Homepage Desktop 1 consumerbankers.com_about_Desktop
consumerbankers.com_events-and-education_Desktop consumerbankers.com_news-and-resources Desktop
consumerbankers.com_Homepage Mobile
consumerbankers.com_our-issues_Mobile
consumerbankers.com_advanced-education_Mobile

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