Lateenz
- Web Design
- Web Development
- UX/UI Design
- Logo Design
- Custom Illustrations
- Custom Animation
- Creation of a research tool
- Brochure Design
When the founders of Lateenz partnered with Design in DC, their magazine was a brand-new venture in need of an online platform. The goal was to draw Latinx middle and high schoolers with stimulating content, then enable them to contribute material, form a community and make use of education- and career-related resources. Lateenz also needed to attract advertisers, to support the costs of maintaining the website and giving awards to teens contributing to the site.
Using bright colors, playful graphics and vibrant typography, DDC designed a site that is both youth-friendly and easy to navigate. The content, divided into several categories, is also well-curated and effectively organized. The inviting Teen Resources page offers a wealth of options, and each subject page—including Culture, Play and Student Life—is brimming with useful, informative and inspirational articles. The result is a perfect balance between potentially life-improving content and life-affirming messaging, one which keeps the target audience in mind with a Spanish-or-English option and plenty of CTAs. DDC also created a research tool enabling users to filter through available programs, scholarships and internships and continues to manage SEO and site maintenance.





