Show all of the steps that are going to happen so that process feels buying like it\u2019s going to end eventually. <\/p><\/blockquote>\n\n\n\n
Show visitors what to expect during checkout. Use simple graphics. I personally like showing a progress bar to visualize this.\u00a0<\/p>\n\n\n\n
2. In some cases, if you can make your checkout page just ONE page, you\u2019ll encourage more people to finish making the purchases. This works with certain <\/em>types of products. <\/p>\n\n\n\nI have seen single-page checkouts work well with products are low-cost and \u201cimpulse-buy\u201d purchases. <\/p><\/blockquote>\n\n\n\n
Other types of products might actually perform better with multiple checkout pages. But make sure you A\/B multiple types of checkout pages.\u00a0<\/p>\n\n\n\n
Shoppers will be more inclined to complete this section after everything else is finalized, so ask the more laborious questions last, like credit card information. The question is, are your customers more inclined to be impulsive or deliberate?<\/p>\n\n\n\n
3. Don\u2019t wait on disclosing things like shipping. I\u2019ve seen too many people make it all the way to the end of the checkout process only to be disappointed by the surprise shipping costs and opt out. <\/p>\n\n\n\n
So make sure you indicate the shipping methods and costs right on the checkout page.\u00a0 <\/p><\/blockquote>\n\n\n\n
Consider a zip code\/shipping calculator or flat rate shipping clearly stated on the product detail page.<\/p>\n\n\n\n
4. Don\u2019t make people create an account if they don\u2019t want to. <\/strong><\/p>\n\n\n\nGive visitors the option to create an account after checking out. You\u2019ll still get the information you need, as people want to track their purchase after the order. <\/p><\/blockquote>\n\n\n\n
So collect that information after the purchase has been made. That being said, you should capture the shopper\u2019s email EARLY in the process, since you have a point of contact in case they abandon their shopping cart.\u00a0<\/p>\n\n\n\n
5. Make sure your page (or pages) are de-cluttered. Limit the amount of information you ask from the shopper. And take advantage of smart forms. <\/p>\n\n\n\n
Smart forms can pull in location information. There\u2019s Google auto-fill that can help with faster checkouts. Take advantage of that. <\/p><\/blockquote>\n\n\n\n
It can even auto-fill credit cards. Another great thing to think about to cater to the impulse-buys.<\/p>\n\n\n\n
6. Try to make sure that you aren\u2019t using a third-party checkout provider when possible and everything is kept on your website. <\/p>\n\n\n\n
I see this sometimes with websites where shoppers are taken to a third-party checkout provider, rather than keeping the customer on the same domain. <\/p><\/blockquote>\n\n\n\n
This can disrupt the flow that the shopper was having in the checkout process. It\u2019s worth it to make sure that you have your own checkout page with a secure SSL.<\/p>\n\n\n\n