{"id":827,"date":"2021-06-01T12:12:21","date_gmt":"2021-06-01T12:12:21","guid":{"rendered":"https:\/\/designindc.com\/blog\/?p=827"},"modified":"2023-03-23T14:58:34","modified_gmt":"2023-03-23T14:58:34","slug":"explain-educate-entertain-5-reasons-to-use-animated-explainer-videos-on-your-website","status":"publish","type":"post","link":"https:\/\/designindc.com\/blog\/explain-educate-entertain-5-reasons-to-use-animated-explainer-videos-on-your-website\/","title":{"rendered":"5 Reasons to Use Animated Explainer Videos"},"content":{"rendered":"\n

Is there anything worse than arriving at a website\u2019s landing page and being inundated with large blocks of text and overused stock images? Not only are these design approaches outdated and boring, they also give users a reason to leave your page by failing to engage and tell a story<\/a>. 
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That\u2019s where animated explainer videos come in. As an agency, we\u2019ve been seeing a huge uptick in client\u2019s who request our animation services\u2014and for good reason. Not only can animated video content help communicate complex ideas in intelligible, engaging ways\u2014it can also function as a marketing tool that can enhance your social media presence and improve your ranking on Google. 
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Whether you want to explain a concept or service, tell a story, or introduce your brand to the world, animated explainer videos are the new frontier of content marketing. <\/p><\/blockquote>\n\n\n\n

Here are 5 reasons to create one for your website.<\/p>\n\n\n\n

Explain Difficult Concepts<\/strong>
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One obvious, logistical reason to invest in an animated explainer video is to create engaging content that also serves a valuable purpose. If the service you provide or product you sell is highly technical, scientific, or just plain confusing, video content is a great way to show your users the value of your service or product in terms they understand. 
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We often make explainer videos for tech firms or medical companies, because it\u2019s difficult to get the average lay person on board with something they simply don\u2019t understand. On top of this, the average user surfing the web tends to be lazy<\/em>, especially when it comes to reading. Users usually start skimming after 5 or 6 lines of text on a page. 
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Instead of crossing your fingers and hoping your target audience will get hooked on a well-written sentence, why not produce something that almost guarantees engagement? 
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Tell Your Brand\u2019s Story <\/strong>
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And on that note\u2014why are <\/em>explainer videos so effective? Studies show that 66% of people say they\u2019d rather watch a short video to learn about a product or service,<\/a> compared to 18% of people saying they\u2019d rather read a text-based article. 
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It\u2019s obvious that for most people, watching a video is more fun than reading a long block of text. But from a marketing perspective, it\u2019s important to remember how saturated the digital market is, and how weary people are getting of targeted advertising. 
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The beautiful thing about video content is that it acts as a sort of hidden <\/em>marketing tool. Explainer videos don\u2019t feel like commercials\u2014rather, they explain new concepts and provide valuable information that can help inform user\u2019s purchasing decisions. 
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You can leverage this format to tell your brand\u2019s story in a way that\u2019s fun, engaging, and (importantly) actually useful<\/em>. Instead of trying to capture your audience\u2019s attention in a sea of ads and articles, give them something that is both educational and entertaining. <\/p>\n\n\n\n

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Drive Conversions<\/strong>
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Users are constantly bombarded with digital content of all kinds, making it more and more difficult for brands and small businesses to stand out in the crowd. Now more than ever, with the rise of social media platforms like TikTok, video content is capturing the lion\u2019s share of the attention economy. 
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So it\u2019s no surprise that websites that include video content see higher conversion rates. In fact, including a video on your home page can boost conversions by up to 80%<\/a>! 
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There could be several reasons for this boost. As discussed above, videos do a better job of marketing by giving the user valuable information (a key principle of SEO, by the way!) as opposed to trying to \u2018sell\u2019 them through traditional marketing tactics. We also find that the use of animated explainer videos not only creates clarity for users, but also enhances the brand legitimacy. 
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When done well, a sleek video with a well-thought-out concept will cause users to associate your brand with more established businesses that engage in this kind of marketing on the regular. Think about what an Apple or Nike commercial does, versus a tacky infomercial. One tells a compelling story about their product\u2019s place in society\u2014the other just tells you to Buy! Buy! Buy! Which form of marketing are you more likely to engage with? <\/p>\n\n\n\n

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Improve Your Ranking on Google<\/strong>
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Explainer videos don\u2019t just enhance your marketing efforts through the stories they tell. They also play a key role in building strong SEO for your brand. This is for two primary reasons. 
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Firstly, video is becoming the primary way that users want to consume content online. By 2022 the video will make up to 80% of all online traffic, compared to 67% in 2014. <\/a>And since Google gives the people what they want, that means they now prioritize video content in their search rankings. Having a video on your landing page won\u2019t just drive conversions from users who are already on your page, it will also help your website get discovered in the first place! 
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Secondly, explainer videos do the exact <\/em>kind of work that Google loves to see\u2014they provide valuable information. The most important thing any brand can do to improve their SEO is to provide real answers to user\u2019s most burning questions. Not only do explainer videos accomplish this goal, they also keep users entertained while doing it. 
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Go Viral <\/strong>
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Finally, a great reason to invest in video content is its undeniable power on social media. When was the last time you saw somebody share a marketing email or a piece of copy on their instagram story? Never? That\u2019s what we thought. 
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Animated explainer videos are a great way to go viral on social media, because when brands tell their story in creative ways, people listen. Maybe your video explains a concept in a unique, or even funny way\u2014or maybe it\u2019s just extremely visually compelling. <\/p>\n\n\n\n

If you give users a reason to say \u201cWow\u2014that\u2019s cool!\u201d you increase your chances of getting shares on social channels. 
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The stats don\u2019t lie. 91% of marketers have said they\u2019re satisfied with the ROI on their video marketing efforts<\/a> across social media channels. And, 93% of businesses claim to have won new business because of a video<\/a> they posted on social media. <\/p>\n\n\n\n

So, now that you know the power of animated explainer videos, why not make one of your own? Design in DC has a wide range of experience creating videos for brands across industries. Check out our website <\/a>for more information. <\/p>\n","protected":false},"excerpt":{"rendered":"

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