{"id":827,"date":"2021-06-01T12:12:21","date_gmt":"2021-06-01T12:12:21","guid":{"rendered":"https:\/\/designindc.com\/blog\/?p=827"},"modified":"2023-03-23T14:58:34","modified_gmt":"2023-03-23T14:58:34","slug":"explain-educate-entertain-5-reasons-to-use-animated-explainer-videos-on-your-website","status":"publish","type":"post","link":"https:\/\/designindc.com\/blog\/explain-educate-entertain-5-reasons-to-use-animated-explainer-videos-on-your-website\/","title":{"rendered":"5 Reasons to Use Animated Explainer Videos"},"content":{"rendered":"\n
Is there anything worse than arriving at a website\u2019s landing page and being inundated with large blocks of text and overused stock images? Not only are these design approaches outdated and boring, they also give users a reason to leave your page by failing to engage and tell a story<\/a>. That\u2019s where animated explainer videos come in. As an agency, we\u2019ve been seeing a huge uptick in client\u2019s who request our animation services\u2014and for good reason. Not only can animated video content help communicate complex ideas in intelligible, engaging ways\u2014it can also function as a marketing tool that can enhance your social media presence and improve your ranking on Google. Whether you want to explain a concept or service, tell a story, or introduce your brand to the world, animated explainer videos are the new frontier of content marketing. <\/p><\/blockquote>\n\n\n\n Here are 5 reasons to create one for your website.<\/p>\n\n\n\n Explain Difficult Concepts<\/strong> One obvious, logistical reason to invest in an animated explainer video is to create engaging content that also serves a valuable purpose. If the service you provide or product you sell is highly technical, scientific, or just plain confusing, video content is a great way to show your users the value of your service or product in terms they understand. We often make explainer videos for tech firms or medical companies, because it\u2019s difficult to get the average lay person on board with something they simply don\u2019t understand. On top of this, the average user surfing the web tends to be lazy<\/em>, especially when it comes to reading. Users usually start skimming after 5 or 6 lines of text on a page. Instead of crossing your fingers and hoping your target audience will get hooked on a well-written sentence, why not produce something that almost guarantees engagement? Tell Your Brand\u2019s Story <\/strong> And on that note\u2014why are <\/em>explainer videos so effective? Studies show that 66% of people say they\u2019d rather watch a short video to learn about a product or service,<\/a> compared to 18% of people saying they\u2019d rather read a text-based article. It\u2019s obvious that for most people, watching a video is more fun than reading a long block of text. But from a marketing perspective, it\u2019s important to remember how saturated the digital market is, and how weary people are getting of targeted advertising.
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