Case Study: An Ongoing Creative Partnership With DowntownDC

We often speak of a local = global approach as the most optimal. While we seek a global reach when it comes to clients and talent, we also have strong ties to our home city, Washington, DC. This will never dissipate no matter how much we expand.

We owe a lot to DC as our launching pad and ongoing home base. Some of our most fruitful client partnerships are based out of DC.

We’ve had the fortune to work with the DowntownDC Business Improvement District (BID) for what is now an ongoing creative partnership. DowntownDC provides capital improvements, resources, and research Washington DC’s 138-block BID (Business Improvement District) area clean, safe, economically and environmentally strong, and accessible.

We first provided video production services for the DowntownDC Momentum Awards

DowntownDC’s Momentum ceremony celebrates outstanding citizens that have contributed strongly to the local economy and community. We produced 15 videos to honor the Momentum Award winners, which were promoted at the ceremony.

Producing 15 these videos for DowntownDC within a short time-frame gave us an opportunity to use an efficient, yet personal production process. Each video needed to capture the uniqueness of each winner, yet be cohesive and stylistically with all of the others. You can our highlight reel for this project on our Design In DC Instagram page.

It was a pleasure to connect and film all of the winners

Since this was a project that was produced locally, shooting all of the winners could be done within efficient blocks of time. Even though we are a creative agency that employs talent from all over the world, we have a strong local video production team to film the videos quickly while also being able to collaborate with our global team for any enhancements.

Every award winner had something valuable to add. The film crew we set up for this video project not only loved working on set on the production-side, but the relationship-side as well.

A big part of producing great videos is creating a filming environment where interview subjects feel comfortable, well-directed, and confident.

A local = global approach ensures that we can combine our local & global talent to make the best videos possible

The DowntownDC Momentum Award videos were no exception to this ideal. We are proud of our local team and our global team in how they worked together in the post-production process.

From filming and then integrating the right b-roll into the videos to the cuts to the music, we were able to have a smooth production and post-production process from beginning to end.

After our video production work was completed, DowntownDC came to us to design their annual report

Some of our favorite designs to work on are those that both creative and practical. An annual report should to be dazzling to look at, but the ease of digesting information comes first. We applied these principles when designing DowntownDC’s state of downtown annual report.

Our design team came up with a layout that for the annual report that used sharp images, cohesive and harmonious colors, and a layout that encouraged reading through the whole report. Our design also included many infographics scattered throughout.

DowntownDC was thrilled with the work we did on both projects, and we are proud to say that it has led to an ongoing working relationship.

We are now in the midst of working on new projects with DowntownDC

It’s wonderful when you can not just do business in the city that you love, but actively contribute to it through a creative partnership such as this one. Our favorite client projects are those that turn into ongoing relationships. Each project allows us to learn more about each other and get more in sync.

The ongoing creative services that we are providing to DowntownDC will have a positive ripple effect across the city of Washington, DC. That’s a feeling that really makes our team feel thankful and that we are making a difference.

We are currently working on their communications strategy, providing marketing services, newsletter design, offering graphic design support, and offering web design support.

We will also be building DowntownDC a new website from scratch that is easier to operate and maintain. A dynamic business needs a website that is easy for anyone to update and edit.

Once we have completed these projects, we are excited to share with you the results of our ongoing work. Our team is invested in the success of our home city, and it’s a dream to be able to work with a client that is so deeply connected with DC’s success.

Do you need a local=global creative agency?

Design in DC is a full-service creative agency, as our website attests. But when it comes to web design, our expertise is rooted in years of working with myriad clients across multiple industries and meeting all of their communication and marketing needs.

We work closely with each client to determine the best strategy for getting a brand in front of the right audiences.We invite you to reach out to us and start a discussion about how we may be able to help your business or organization ramp up your website. You can start right here.