Case Study: Lead Generation for IT Concepts
IT Concepts is a dynamic information technology (IT) engineering and business consulting firm with over 100 consultants focused on delivering innovative solutions to the Federal Government.
IT Concepts is a dynamic information technology (IT) engineering and business consulting firm with over 100 consultants focused on delivering innovative solutions to the Federal Government.
Services Performed For ITC:
– Custom Website Design & Development (Built on WordPress)
– Custom Animations
– Custom Illustrations
– Photography Services
– Content Writing Services
Design In DC initially assisted IT Concepts in the redesign of their website and re-branding of their logo. Their site was initially built internally and needed a facelift. The number one goal was to make sure they had a website that could speak to their customers, future employees, and competitors.
IT Concepts needed a new mechanism for lead generation
Design In DC provided IT Concepts with a design that demonstrated their services in a way that was persuasive to visitors. The team also spent a lot of time in design coming up with the best ways to highlight their workforce through the use of colors and photography.
But the most important goal of all for ITC’s website was building a mechanism for easy lead generation. This meant that our team went through several iterations in designing a contact form and lead collection mechanism.
From the very beginning of the process, Design In DC identified an opportunity where ITC could really stand out: images. In this field, clients are always going to be looking for the presentation of team.
So with that principle, Design In DC utilized its team of photographers to give a next-level brand for ITC. Photography is important for a website because without it, most websites are just designed to be layouts. Photography can make or break the image of a company, and to ITC image was very important. All of these photographs seen below were taken by the Design In DC team.
Lead generation has increased tremendously for ITC since the website redesign
When redesigning the website, it wasn’t just about providing a mechanism for collecting and managing leads. It was also about presenting content in the right way. ITC has a lot of different services that it offers, and so Design In DC incorporated the hierarchy and organization into the design.
This has had stellar results for collecting leads, since now the website can act as a lead generation tool all on its.
In addition to gaining more consistent traffic with their new website, Design In DC also implemented new, important features like a career portal. This website was especially designed with being a business development tool for IT Concepts.
Bringing it home with custom animations for ITC
Adding custom animations and illustrations was also another way for ITC to distinguish itself among its competition. The quality, look, and feel of the animations was very important because everything needed to be “on-brand”. But our team managed to create custom animations that have wowed clients and have even generated new business.
In order to get to this result, a lot of collaboration needed to be done, and the Design In DC team is very proud of what we were able to produce with IT Concepts. ITC’s previous website had been a liability for their brand and image. But today, ITC has an asset that they can use to take their company to new heights.
For all this and more, Design In DC’s digital creative agency is here to help:
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