An overview of SEO By now, you have surely heard about SEO or Search Engine Optimization. In essence, SEO encompasses the many strategies aimed at improving your website’s visibility and ranking on search engine results pages (SERPs). By maximizing SEO you inform search engines of your website, thereby increasing the chances of users discovering it.  […]

SEO SEO SEO! The buzzword in the world of websites. From keywords, meta-descriptions, and ranking, now more than ever, companies are asking themselves “Are we doing everything we can do to leverage SEO?”  We all know that Google is the go-to search engine for information. No matter what kind of website you run, if you […]

A business website is much more than a digital placeholder. It is your brand’s most potent marketing tool, a salesperson who works around the clock, and a platform that allows your audience to engage with your brand.  Updating your website is vital to establishing your brand, improving online visibility, and attracting more qualified leads. With […]

Learn the Basics of SEO to Boost Your Online Presence In today’s digital landscape, having a strong online presence is crucial for the success of any business or website. With millions of websites competing for attention, how can you ensure your content stands out?  This is where Search Engine Optimization (SEO) comes into play. Understanding […]

An effective digital marketing strategy can take your business to the next level, and failing to not have one can cause you to be missing out on a large potential of customers.  Every business needs a digital marketing strategy because it is your online business card, a way to reach a target audience, and one […]

Why use YouTube for marketing?    When it comes to digital marketing strategies, companies often overlook YouTube as a necessary channel, choosing instead to invest their time and money into other social media platforms like Instagram, Twitter, TikTok, and Facebook. Which, it turns out, is a pretty big oversight. As the internet’s second-largest search engine, […]

Have you ever heard about “subliminal messages”? If you haven’t, it’s best to understand this concept before we go into detail about subliminal advertising. Subliminal messages, or subliminal stimuli, refer to messages or images that are perceived by the brain, but only unconsciously. These messages, even though not processed by the conscious brain, still yield […]

Have you ever thought about the reason why some websites appear higher than others when you search for a certain topic on Google, or any search engine? Well, that is exactly how SEO works. SEO stands for Search Engine Optimization, which means, in simple terms, taking actions to help a website or piece of content […]

PRISM, a company that is devoted to the modernization and innovation within the world of technology, cyber-security, and IT enterprise solutions. The company approached Design In DC in December 2017 for a complete redesign on its website from top to bottom. Services Performed For ITC: – Custom Website Design & Development – Custom Illustrations – […]

It’s important to consider this when your business builds a website. You have just created a digital asset for yourself.  And some businesses may need more than a website for their digital assets. Your business may need more too or it may not. For some, that website is just one piece of an overall digital […]