JFL
- Web Design
- Web Development
- Client Support Portal
- Content Creation
- 360° Product Photography
- Hero Video
Although the company employed some of the best minds in the cybersecurity industry, JFL Consulting’s online presence left a lot to be desired. Looking to improve their credibility and increase authority in the field, JFL wanted a clean and modern website that showcased their cutting-edge technology in a way that didn’t alienate users who were less fluent in cybersecurity terminology. Inspired by Apple’s simplicity and sophistication, we began reimagining JFL’s new digital platform.
Our first priority was to streamline navigation. Incorporating a mega menu, users can now see JFL Consulting’s full spectrum of services and products at a quick glance and select the areas most relevant to them. To increase immediate engagement, our video editors created a dynamic hero video for the site’s homepage that highlights the company’s key value propositions. Meanwhile, our content strategist replaced dense, jargon-filled paragraphs with digestible morsels that dynamically load as the user scrolls. An entire product page was dedicated to MACK’s ingenuity, complete with 360° product photography which offers potential customers a revolving view of the avant-garde device. Once the website redesign was complete, JFL returned to Design in DC to build out a client support portal.
