David Drew Longevity
- Web Design
- Web Development
- UX/UI Design
- Scientific and inspirational imagery
- Theme-related graphics
- Brochure Design
When David Drew partnered with Design in DC, the company had recently completed an exhaustive analysis demonstrating the superiority of its life-extending methods. But because conventional medicine does not prioritize early detection of diseases, David Drew knew that a new website had to educate visitors about its potentially life-saving methods while sharing the multiple benefits of the LOOKtoLIVE program. The company also asked DDC to manage the site’s SEO and design a 16-page promotional brochure.
The site’s theme, “improving odds through technology,” is echoed by the recurring dice iconography (with 6s showing) on every page. Starting with a home-page slider, users learn the LONGtoLIVE origin story, which ends with “You CAN buy time.” The other pages, rife with dynamic content and imagery, serve as evidence of the program’s efficacy. “Science” delves into technical details, “Process” provides a step-by-step description and “Case Studies” inspirational examples. The site also offers a “More Life Calculator,” enabling users to plug in age and gender to determine additional years. Every feature’s purpose is to encourage visitors to fill out an intake form and follow up with a sales discussion. Once the site went live, DDC repurposed its content with a brochure, which serves as a hardcopy promotional tool.